Evaluation Conclusion

Evaluation Conclusion

Evaluation Question 4: How did you use media technologies in the construction and research, planning and evaluation stages?

Question 4

Final Cut on Prezi

The importance of Social Media:

In contemporary society, everybody, regardless of who they are and what their profession is, are affected by social media. The most notable sources of this are Facebook, twitter and also YouTube which could be considered as part of this. During our production we found that both Facebook and YouTube were a great help to us, just as twitter would be if we were selling our product to the market. This social media provides an excellent platform on which we can brand and sell our product to our target audience successfully. Without social media, advertising would be limited, which, in turn means that products cannot sell.

Evaluation Question 3: What have you learned from your audience feedback?

Focus Group Write Up pt 2 I think that the comments that we received about our work would definitely change the way that we would all work, if working in a group again. I feel that we would need to make sure that everyone is pulling their weight and doing equal shares of work, because this has not been the case across the whole project. Lots of the work has fallen to individuals, which carries the rest of the group through, which I do not feel is fair in any way shape or form. That said, I do think that the group worked well as a whole, and we all had our own individual contributions that had a big impact on the video and the work that we completed.

From the comments that we have received we have learnt a huge amount about producing and editing a music video. From the comments that we received we have learnt that it is imperative to get things right from the beginning - right at the planning of the video. We have also taken on board that it is not just the editing process that makes the video look good and professional, but it is that of the shots that you get whilst out filming. One comment that was said about our video in particular was the fact that we had used lots of medium shots and close ups that looked too similar, and our video seemed to lack depth of emotion, because we had very few 'distance shots' (long shots).
I feel that if I had to make another music video, I would be very well prepared to do so, by taking these comments on board. Of course, this feedback would not relate to everything in another music video, because the song would be different and so would the style of the video. But this feedback has all proved very helpful and I have taken it all on board as constructive criticism.

Evaluation Question 2: How effective is the combination of your main product and ancillary texts?

Evaluation Question 2 - Will pt 2 To view in a larger format, please click on Evaluation Question 2 underneath the main blog title.

Evaluation Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Evaluation Question 1 Media pt 3 Please click on "Evaluation Question 1" underneath the blog title to view the content on a larger scale.

Completed Music Video

For viewing, please refer to the DVD. Due to rending by YouTube when uploading some of the video has gone out of sync. Although still watchable, you will gain a better viewing experience from the DVD.

Digipak and Advert Analysis

As a group, we sat down together and analysed our product, highlighting both positive and negative points, and why we have included certain elements and how they impact upon the audience and make them want to buy the product.

Final Digipak

Completed Advert

Right...

After having our video assessed by our teacher, and getting some positive (and negative) feedback, we decided on including band footage into our video to cover all aspects of what a music video should look like, in order to reach the higher bands. Although we have left it late in the day to film (literally!) we are pleased with what we have got and cannot wait to get it into the final edit! Pictures on another post to follow! :D

Digipak and Advert

Today we completed our final digipak and our advert to support this. The digipak is much the same as the first two slides, showing our actor in colour with the background in black and white,this is also the same within our advert, making it easy to relate tot he both.Now that the advert and digipak are finished we can finish up tweeking the small elemnts of our video that need to be amended.

Digipak Design

We have decided that for our digipak we are going to go with the idea of balck and white with certain elements of the image in colour, so far we have out first and second panels completed. We decided to use the desgin that we drew up a few weeks ago as our front cover as it goes well with the theme and the song. We have also completed our second panel within the digipak which shows Jack, our actor in a low angle shot,whith writing around him talking about his success' and what he has achieved.

How much footage?

I thought i would show you how much footage that we have filmed, and how much has been used within our video, to start to get us to our final product. We have finished filming now and want to focus on getting all of the digipak and advert work finished and reviewed, as well as finishing the final edit completely.

Ending Overhaul (cont.)

Today we added in the lip syncing to break up our ending montage. This worked well, and we used our close ups from the emergency filming in order to complete this. I feel that the ending now works well and fits in with the rest of the video.

Our finished ending.

Ending Overhaul

After looking at our first ending montage, we felt that it was to slow and too long. I spent a few hours selecting various clips and shortening them to a reasonable size, and adding cross disolves in order to make them flow much better, now that this has been completed I feel that we need to get some more shots to break up flow of the ending as this does still go on for quite a while.

This shows a small section of the ending, as you can see the shots are small with cross dissolves. Although they look big here, they are definately not when you see the whole editing process.

Emergency Filming!!!

We had to get some final shots today to fill some small gaps, these shots were simple close ups and extreme close ups, now, we have finished our filming completely and are focusing on the final edit to make it as good as possible!

Filming Today

Today, Tuesday 8th November, we got our final shots for the video. This involved taking our male actor, Jack and our female actor Jess, and filming our argument scene, which, ultimately adds to the them of Jack ending up on his own. This was a very successful session because not only did we manage to get our final shots, but we got a good variety in order to make the argument scene look good. Hopefully, we wont need to do any more filming and we can focus on our editing!

"Mind the Gap"

Whilst continuing with our editing to day, we realised that we had not got enough shots to cover all of the lyrics that we needed to cover. So, once we had worked out the lines that we needed to film, we found a conveniently place brick wall, and decide to film some close ups of Jack lip syncing the missing lines...

Filming Today

Today, 1st November 2011, we travelled to Cheam Park to get some more shots with our actor, Jack. The filming mainly consisted of close up and filler shots as we are now coming towards the end of production. The shots included the skyline of London, Close ups and Medium shots. The surrounding area, being a park is very different to the urban surrounding of London that we have used, showing a journey and that situations can change.

Problem Solved

After a few tense editing sessions and a lot off pressure from the teachers, we, as a group managed to rectify our editing problems and get back to the standard (and more) of what we had before we lost a lot of work. Now that we are back on track, we can get on from where we left off!

This pic shows the opening that we lost, and had to reconstruct, a lot harder than it looks, changing clip speeds and using colour correction.