Evaluation Conclusion

Evaluation Conclusion

Evaluation Question 4: How did you use media technologies in the construction and research, planning and evaluation stages?

Question 4

Final Cut on Prezi

The importance of Social Media:

In contemporary society, everybody, regardless of who they are and what their profession is, are affected by social media. The most notable sources of this are Facebook, twitter and also YouTube which could be considered as part of this. During our production we found that both Facebook and YouTube were a great help to us, just as twitter would be if we were selling our product to the market. This social media provides an excellent platform on which we can brand and sell our product to our target audience successfully. Without social media, advertising would be limited, which, in turn means that products cannot sell.

Evaluation Question 3: What have you learned from your audience feedback?

Focus Group Write Up pt 2 I think that the comments that we received about our work would definitely change the way that we would all work, if working in a group again. I feel that we would need to make sure that everyone is pulling their weight and doing equal shares of work, because this has not been the case across the whole project. Lots of the work has fallen to individuals, which carries the rest of the group through, which I do not feel is fair in any way shape or form. That said, I do think that the group worked well as a whole, and we all had our own individual contributions that had a big impact on the video and the work that we completed.

From the comments that we have received we have learnt a huge amount about producing and editing a music video. From the comments that we received we have learnt that it is imperative to get things right from the beginning - right at the planning of the video. We have also taken on board that it is not just the editing process that makes the video look good and professional, but it is that of the shots that you get whilst out filming. One comment that was said about our video in particular was the fact that we had used lots of medium shots and close ups that looked too similar, and our video seemed to lack depth of emotion, because we had very few 'distance shots' (long shots).
I feel that if I had to make another music video, I would be very well prepared to do so, by taking these comments on board. Of course, this feedback would not relate to everything in another music video, because the song would be different and so would the style of the video. But this feedback has all proved very helpful and I have taken it all on board as constructive criticism.

Evaluation Question 2: How effective is the combination of your main product and ancillary texts?

Evaluation Question 2 - Will pt 2 To view in a larger format, please click on Evaluation Question 2 underneath the main blog title.

Evaluation Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Evaluation Question 1 Media pt 3 Please click on "Evaluation Question 1" underneath the blog title to view the content on a larger scale.

Completed Music Video

For viewing, please refer to the DVD. Due to rending by YouTube when uploading some of the video has gone out of sync. Although still watchable, you will gain a better viewing experience from the DVD.

Digipak and Advert Analysis

As a group, we sat down together and analysed our product, highlighting both positive and negative points, and why we have included certain elements and how they impact upon the audience and make them want to buy the product.