Categories of Music Videos

Performance

Performance Music Videos are music videos that feature the artist, group or band performing the song through most if not all of the video. This is probably the easiest video to create from the three categories because it is simply filming a band performing especially on a tight budget providing that you are able to find suitable location for filming. A good example of this is would be “I Predict A Riot” by The Kaiser Chiefs.  http://www.youtube.com/watch?v=hamKl-su8PE&ob=av3e

Narrative 

Narrative Music Videos are music videos that contain mainly footage that to tells a story through the film. This usually involves actors to make the video as real as possible. Sometimes the video can be linked to the lyrical content of the song, but this doesn’t always happen, as it is possible to have a music video that has nothing to do with the song! This type of music video tends to be popular for a song that is featured within a film, or is being used as the films theme tune, often incorporating clips from the film into the video.  A good example of this would be “Hero” by Enrique Iglesias http://www.youtube.com/watch?v=koJlIGDImiU&ob=av2n

Concept 

Concept Music Videos are music videos that are based around a single concept or idea. These types of music videos are not often made, and if they are, include a very unusual edit or effect, even an unusual concept. It’s not often you get a purely conceptual music video as the audience for music videos  demand the video to be accessible  and easy to view. A good example of this is “Here It Goes Again” by Ok Go. http://www.youtube.com/watch?v=dTAAsCNK7RA