Intertextuality

Intertextuality is very important when considering making a music video. Our video would need to show a style that has been proved to work within other media texts. Although we do not pick a specific theme to go with in our music video it will always be clear what we are trying to show. Although not our only theme love is a main idea within the play much like Romeo and Juliet set in today's world. 

Taking the idea of using Romeo and Juliet we want to make sure that everything our actors do is believable making this music video seem as if it is a real love story.

Looking at intertextuality in music videos The Hoosiers – “Goodbye Mr A” many references to things that do not even relate to their music video are included, for example using the 118 catchphrase but adapting it to “Hoosier gonna call”, which relates to the theme of super heroes that is present throughout the video.



Another example of intertextuality in a music video is that of Evil Kenevil in Kanye West's Touch The Sky. This video is based around the story of Evil Kenevils famous canyon jump that he failed, gaining serious injuries. The video seems to mimic this, making it look as if the crash was on purpose. The video is set out exactly as the coverage of the day when the real event happened was.





Continuing the idea of intertextuality within music videos, The Universal by Blur is a very good example of this because it also pays homage to A Clockwork Orange. The song is based in the milk bar, which is a predominant setting within the film, as well as this there are many other give aways that this is paying homage to A Clockwork Orange becasue of the eye make up that is worn by the lead singer, just as it is by the main charcter of the film, and the colours of clothing that is worn by extra's in the background.