Andrew Goodwin’s Music Video Theory
1. Music videos demonstrate genre characteristics (e.g. stage performance in metal videos, dance routine for boy/girl band).
The genre of our music video is indie, which usually has music videos that follows a story. This can relate to anything from a love story to a success story. Our music video is going to follow the theme of a love story, with two main characters, one male and one female, in a relationship. Although this may not conform completely to the characteristics needed, it will be pretty close. For Example in "Call on Me" by Eric Prydz, which is a dance track, we see females in a dance studio, dancing to the music.
2. There is a relationship between lyrics and visuals
(either illustrative, amplifying, contradicting).
We aim to match some of the lyrics with the visuals but we do not want to do this throughout the video as we feel that this would look tacky and would also be hard to stick to and pull off as the lines only last for around 2-3 seconds. By creating a narrative we feel that we can implement certain lines to to create a video that does link with the lyrics. An example of this is in "Sun is Up" by Inna.
3. There is a relationship between music and visuals
(either illustrative, amplifying, contradicting).
In our video, we are aiming to have the music and visuals match at certain points. We plan to speed the pace of our shots up when the pace of the music increases. This may include jump cuts or simply speeding up the pace of the clip. Alternatively we may slow the clips down when the pace of the music slows. Either way we will change the pace of the clips to match the music. This is shown in "Earthquake" by Labrinth when the bass drops the image on screen disperses.
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
We aim to include lots of close ups with our actors to brand them accordingly for the record companies, we may develop motifs when we introduce the characters/artist as we show them, this may be through a symbol on their clothing or an element of colour correction when editing, for example a red or blue tint when we see the main male actor. This can be seen in "Hood Economics" by Tinie Tempah when we often see a close up of him miming the lyrics to the song.
5. There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
Hopefully we will be able to include looking at screens within screens although following a love story may not allow us to undertake this apart from looking at phone or computer screens. I do not feel that we should undertake this unless we can make it look good, so we will need to do many practice shots before this is confirmed. We can see this element being used in "This Is War" by Thirty Seconds To Mars, the actors are being observed through CCTV.
6. There is often intertextual reference (to films, tv programmes, other music videos etc).
In relation to intertextuality, we may take ideas from Romeo and Juliet, especially the 1997 film version as this will be easy to relate too. This could be quite easy to relate too because it is shown as a modern day love story, the boy and the girl want each other but because of various reasons they cant have one another. This is brought to a head when they die for one another, which would be a very idea to use in our love story. Intertextuality is used in "Goodbye Mr A" by The Hoosiers, they are relating to comic books of the past, in what seems to mainly relate to Batman.
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