Questionnaire and Results

1) In general, why do you feel you watch music videos?

2) What are your favourite genres of music?

3) What is your favourite music video?

4) Why is this your favourite music video?

5) On a scale of one to ten, how much do you enjoy videos that tell a story?

6) We are planning to create a music video for The Fray's 'You Found Me'
    that would depict a relationship and would force you to side with either of
    the characters, whilst trying to avoid clichés.

    Furthermore we would aim to leave the audience shrouded in mystery until
    the very end, does this sound like a music video you would watch, and
    why (not)?

For the first question that we asked our participants of our questionnaire, the general feeling that we received was that people watched music videos for the fantasy that they showed and to gain escapism into this world.  This being one of the major parts of the Uses & Gratifications Theory we will therefore be looking to provide a big element of escapism; which will make the strength of our plot and narrative imperative to the success of our music video.

Indie, Rock and R&B were the three most popular genres of music among our participants, and since The Fray’s ‘You Found Me’ is classified between Indie and Rock we will be  musing a very popular genre of song. We were also told that creativity, location and the mise-en-scene were the most important aspects of the participants’ favourite music videos, meaning that our planning process will be of utmost importance and we will definitely keep these elements in mind.

The average of the scale of one to ten was exactly eight that means again our idea seems to be popular, but a more explicit gauge of this is found within the last question. As our AS Media idea was not adopting a popular genre of film, this meant that we were at a slight disadvantage before we had created our film opening, but here a more popular genre may play into our hands and allow us to be more creative and engage our audience in a more positive way

The responses to the last question were varied to say the least. The majority of responses indicated to us that they would watch our video but it would depend on the how "Cheesy" it was and effect of the music video in itself. In addition to this, two further answers questioned how the audience would be forced to pick a side within the relationship presented to them and another answer stated it would have to be thoroughly entertaining. Therefore we will have to bear in mind its effect on the audience and to avoid clichés at all times, but the responses of our target audience have been undoubtedly positive and this data will be useful when creating the video.