Target Audience

Our Target Audience:

The song that we have chosen to make our A2 Music Video for is “You Found Me” by The Fray.

We feel that the target audience for this song can vary; we have found that the song appeals to girls between the ages of 14 to 16. This is because they may be finding love for the first time and developing feelings for others in relation to love. We also feel that the song could relate to both males and females between the ages of 17 and 25. They may be university students or post graduate workers. This may even include city workers for example bankers, office workers and administrative clerks.

With this music video we are aiming to:                       

• Aid Identification
• Offer Entertainment
•  Aid Social Interaction
• Offer the opportunity of Escapism

Our target audience are likely to fall into the Social Demographic groups of E to C2 because they will be earning very little or nothing at all, although they may be well educated, they may not be able to show this due to the employment that they are in.

The genre of our song is under Independent Rock. Our target audience may listen to other bands such as:  The Killers, Snow Patrol, Franz Ferdinand, Arctic Monkeys, Keane, The Feeling, The Fratellis, Oasis, Radio Head and, I am Kloot.

By using Abraham Maslow’s Hierarchy of Needs Theory we have found that, through this video the most important factors within the hierarchy of needs  that we need to address are; Self-Esteem, Morality, Respect of Others and Love and Belonging.